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Helps on job in system Google Adsense.

Translation from English language: Demjanchuk Vitaly.


The system of advertising and promotion of sites Adsense allows web designers to display on the sites relevant advertising contextual links to special advertising platforms of the sites participating in this system.

If the visitor of a site clicks under such advertising link, the web designer receives the certain percent{interest} from advertising. Many web designers develop a content of the websites specially for job in system Google Adsense. In most cases the basic purpose of the web designer is the opportunity to receive benefit from show of advertising of system Adsense on a site.


The following advice{councils} on job in system Adsense will help the web designer to receive the maximal benefit from this system:

For thematic sites.

Thematic sites tend to much higher results from the advertising shown Google on pages of a site, is simple because to thematic sites to make the way to the first positions in search engines much easier.

It is necessary to pay attention also that all subjects of a site influence efficiency of advertising differently. At a choice of a subject for your site it is very important to not be mistaken, t. To. It can raise{increase} very strongly or, accordingly, to lower your advertising incomes;


Keywords.

At a choice of a subject for a website, take an interest, as are going to much to pay advertizers for their advertising published on your site. For example, the site is devoted to such subject, as zakachka ringtonov for mobile phones. Advertising for cliques on such site will be very small, because service zakachki ringtonov on mobile phone does not give the advertizer of significant benefit, t. To. Cost ringtona is smaller, than any other goods, sootvestvenno benefit from such advertising will be insignificant.

With much smaller seen benefits web designers use a way of accommodation of links in the way pay-for-keywords (payment for keywords) from - zi the big competition in the market.

It is very hard to receive high positions for a site which has appeared more recently even if he is very well optimized under an opportunity of reception of high incomes.


The popular and recognized resources or time.

Through the certain time interval after your site was successful proindeksirovan search engine Google, relevance of advertising on your site will essentially increase. Despite of it, more "adult" and authoritative sites of the Internet will have much more benefit at show of advertising.

Than closer closer advertising on your site will correspond{meet} to the maintenance{contents} of your webs - pages, especially high price for accommodation of the advertising will be appointed by the advertizer.


Code for pages.

In Google have developed a special code of system Adsense, having inserted which on pages of sites - participants of system, web designers can receive significant efficiency in management of an advertising campaign of a site. You can easily ehksperementirovat` with the various advertising sizes, publishing a code in a convenient or most suitable place on page.


We investigate the advertising traffic.

To learn{find out} as far as your advertising campaign on a site is effective, it is necessary to investigate statistics of the traffic which gives you Google. This statistics will allow you to learn{find out} the most effective methods of an arrangement of advertising on a site and to reveal negative and non-profitable advertising decisions. Remember and that you should investigate your advertising campaign within the whole week that completely protetistirovat` its{her} efficiency. In any certain days of benefit from advertising will be significant, while in other days of week the traffic can be absolutely insignificant. Thus it is possible to compare efficiency of advertising on a site in different weeks of month, receiving the most exact analysis of an advertising campaign.


The same complex of testing can be applied and to advertising platforms of the different sizes and color circuits. Besides, in different days the advertising traffic will be miscellaneous. Weekly studying of the advertising traffic will allow you to define{determine} most precisely efficiency of a different kind of banners, in a consequence forming the necessary advertising traffic from results of a rating you of your advertising campaign on a site.


Integration of advertising platforms in the text of page.

The method of qualitative integration of an advertising code in pages of a site already enough for a long time uses the big popularity among web designers, t. To. He promotes increase in the income of an advertising campaign.

There is a set of ways effective "vpisyvanija" advertising in design of page. The most simple is the way at which of the advertising block the framework is cleaned{removed}, creating at users illusion of that, what is it a part of the maintenance{contents} of page. Google recommends to allocate with special color advertising links to page to draw attention of visitors of a site.


Number against quantity{amount} of advertising.

You can place up to three advertising blocks on each page. The greater number of advertising reduce advertising efficiency of a site, but it is necessary to be cautious at the publication more than three advertising blocks on page. Transformation of a site into " the big advertising hole " will not bring appreciable benefit to you and pleasures from your site to the visitor.


Jotas - spoty on web - page.

Jotas - spot are such way of an arrangement of advertising at which advertising appears on pages so, that she  does not need to be scrolled. The probability of perusal of such advertising is rather high, according to such kind of advertising increases its{her} efficiency. According to statistics from Google, the advertising located on jota - spotakh, has peak efficiency. An example of a site on which advertising works jotas - spot: http://www.small-business-software.net/heat-map.htm

Google does not allocate advantage of graphic advertising above text, therefore web designers should choose, what kind of advertising for them will be most effective.


The greatest efficiency of the big banners on a site.

As is known, Google in system Adsense uses rectangular advertising platforms in the size 300x250 and 336x280, and also platforms - neboskrjoby, the size 160x600.

As it is supposed, they have the greatest efficiency. Depending on design of page, web designers study the various sizes of platforms for search of the maximal result. Numerous experiences and a rating of result is an integral part of job of each web designer for increase in the profit of a site in system Google Adsense.