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topic

Business on podkastakh - already a reality

About podkastinge, as about very important phenomenon in online-marketing, now very much

Often speak, because podkasting is small, but very powerful

The business - tool. Despite of it, the majority of people do not give him

Due attention, t. To. This term sounds somehow very much tekhnichno for

Usual people.


In this clause{article} I shall try to throw light on this technology a little. Give

Let's start with that we shall see definition of this concept on active

Developing now in the Internet of resource - encyclopedia Wikipedia:

http://en.wikipedia.org/wiki/Podcast.

The explanation given Wikipedia, is a good platform for the beginning,

But, let, I shall a little explain. Podkast is little bit more, rather than

Usual audio-file (it is usual in a format mp3). Podkast is an audio a file,

Placed on web - page and combined with a RSS-file which allows

To people to subscribe and automatically to load new recordings.


With the technical party , in this technology there is completely nothing complex , so

That I do not think, that podkasting - too "abstruse" technology. From a position

Marketing, this technology it is not enough, who was interested until, while

Apple officially has not suggested to switch on support podkastinga as primary

Component iTunes. Since this moment this system began to be used, as

The new form of reception of the profit.

Bases podkastinga


Usually podkasty are created by such tools for the publication blogov as

Blogger, TypePad or Movable Type. If you already use these services,

That will create the podkast to you very simply. It will be only necessary for you

To specify the link to audio files, using service FeedBurner, for

Automatic his  converting in the channel supporting podkasty (we hardly

Later we shall return to this).

Creation of a content


The majority podkastov under the form is reminded with radio programs. Leaders

Ask questions to visitors or simply decide to talk on a subject, which

It is actual at present. On the part of business, podkasty - additional

Content for a site which does{makes} by his  more interactive. Thanking

podkastam, the usual plumber, who knows how to correct this or that

Problem, will own the world! (As soon comes new

Updating podkastov - videocastes).


There are some reasons by virtue of which it is very important to have the

Own podkast. This technology can make your clients more

Loyal in relation to your company. Create interesting questions for

Interview, ask questions to your potential clients and write down

The received interview.

And what will be to partners?

Invite owners of business which together with you work on one

The target market, as visitors on interview which then can

To be broadcast through podkast.

Thus, you can construct very quickly a network leading business

The companies where you will be in the chapter{head}. When you publish podkast, you

Become a member of mass-media without dependence, on what audience you are directed

podkasty.

When you are publikatorom podkasta, you have opportunity to decide{solve}

The basic problems of the company and to form new perspective problems{tasks}, simply

Inviting interesting persons to you on interview. Already see potential?

Recording


As by me it has been said above, podkast is a digital recording, hence,

For creation podkasta it is necessary to write down a sound all over again. Exists much

Ways to make it. You can use portable mp3-rekorder,

Services for recording interview, using any number of VoIP-services or to create

All on the computer (Certainly, you also can go and on

Sound recording studio).


Though the purpose of given clause{article} is not the detailed description of each element

Jobs above a digital sound file, but I should note, that exists

The set of ways to carry out this problem .


Use a professional microphone and free-of-charge program Audacity for

Recordings of own voice (As is known, in this program it is successful

Functions of management by a voice) are realized.


For the interviews spent by phone, use such service as

Conference Calls Unlimited (CCU.) CCU suggests the clients bridge

Telephone connection, and also recording, editing and the publication ready

mp3-files.


VoIP is PC to PC or PC to telephone the connections given by service

Skype. This opportunity superb approaches for the international connections.

The various modules written for this program, considerably expand

Opportunities of the program and, accordingly, increase your benefits.

I shall result a pair of links to the services which are carrying out the given opportunity:


Evoca

Gabcast

Skype VoIP calling

Conference Calls Unlimited

Audacity free audio recorder and editor

Skype recording that interfaces with OutlookEditing


If you want to add sound effects which will accompany with yours

podkast, that, besides, can use the free-of-charge program

Audacity.

The publication of files


Having written down the audio a file, it will be necessary for you to publish this file on

The server. There are special services which offer functions as

Recordings, and the subsequent publication of these recordings on the server, but, on most

Business, everything, that is really necessary disk space for you is a little

At any a web - khostera for the publication on him of your audio records. Specify

The link to this audio a file from publications bloga or usual web - page.

I offer you some services:

Podblaze

OurMedia

Audioblog

Liberated Syndication


RSS-channels


One of the factors representing podkast by something big, rather than usual

Audio a file, - addition to podkastu own RSS-channel.

Figuratively speaking, RSS is a usual file which is updated each time,

When you publish a new sound file so that subscribers through iTune

Or other ways could load a new content automatically.


Certainly, for podkastov it is necessary to use especial language RSS, however

Everything, that you need to make - to use free-of-charge service under the name

FeedBurner, allowing to convert RSS-channels blogov or other services

In the new RSS-channel, capable to work with podkastami. FeedBurner also

Allows to optimize successfully the RSS-channel under requirements iTunes and Yahoo

Podcast.


FeedBurner - Updating of RSS-channels for

podkastinga;

Feed for all- Creation of the new RSS-channel.

Promotion podkastov


As well as for usual websites and blogov, for podkastov have been created

Own thematic catalogues. It is necessary for you to add yours podkasty or

Their RSS-channels (what you have created in FeedBurner) in the main catalogues

podkastov and the specialized search engines.


ODEO

iTunes

Podcast.net

Singing Fish

Podcast Alley

Podcast News

Yahoo Podcast

Digital Podcast


FAQ on podkastam Apple

Technical specifications

podkastov Apple

Music and musical effects


Probably, during creation podkasta it will be necessary for you various sound

Effects. Some links on which you can find the big collection

Sound prompts for all tastes.

Royalty free music

Professional intros and outros

Listening podkastov and search


You should subscribe and listen to others podkasty constantly to study,

As other companies use this tool in business. If at

You already is own iTunes (And even if no you can visit

The sites offering{suggesting} services of listening of such kinds of files). Or, if at

You it is established in system Windows Media Player or RealPlayer, podkasty

Become accessible to listening and on a usual computer.

iTunes

Juice

Doppler

Misc. Podcast Gear

Search audio files


It is a little how I use podkasting for my purposes


If it is interesting to you, let me to describe, how I create

podkasty for itself.

First I use CCU for recording and editing of mine podkastov. I

I talk with the visitor by phone, and then in 24 hours I receive the link on

Completely ready recording in a format mp3. After that, it is necessary for me only

To place the link to my website or blog. I take musical fragments with

AudioBag.com. My RSS-channel is created and supported FeedBurner'om.


Besides I have noted in clause{article}, there is a set of others

Ways to make yours podkast more interactive. In this clause{article} I have tried

To explain only the basic moments podkastinga, to interest you in this

Technology.